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Here is a recent trend highlighted in an article published by Forbes based on the 2013 social media marketing industry report.
Low use of social bookmarking sites
According to research reports, the use of social bookmarking sites declined to 10 percent from 26 percent in 2011. This large decrease in use clearly shows the fall of bookmarking sites. Even though sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, the majority of sites (e.g. Digg, FriendFeed) are almost dying.
The decrease in the daily agreement site
Daily agreement features or only offerings of deals every day are considered as a powerful way to attract a large number of customers targeted at a time. The research report said that around 80 percent of marketers were not interested in using the most popular daily deal sites including Groupon or social lives for their campaign in the near future.
Top Site for Social Media Campaigns
Marketers who use social media for marketing will clearly conduct social media campaigns (using social networking sites for promotion) for their products or services to attract targeted customers. The campaign will succeed only if the relevant site is popular among customers.
The research report shows that marketers who spend more than 40 hours a week on social media marketing carry out their campaigns more intensely through Google+, tubes, Pinterest, and Instagram compared to those who spend six hours or less a week on social media marketing.